The Vanaways brand, in one place.

Every logo, colour, typeface, component and rule that makes Vanaways look like Vanaways — ready to use across the fleet site, finance application, payment portal and everything in between.

brand new vans. free fast delivery.
2 Brand colours
14 Logo files
110+ Design tokens
FRN 940695 FCA authorised
Identity

Logos & lockups

The Vanaways wordmark pairs a blue-and-red “V” with a soft-cornered lowercase logotype. Keep clear space around it equal to the height of the “V”, and never recolour, stretch, rotate or add effects. Click any Copy URL chip to grab the live CDN link.

Vanaways primary logo

Primary wordmark

Default on white & light backgrounds

Vanaways reversed logo

Reversed (white)

On navy, photography & dark surfaces

PNG
Vanaways tagline lockup

Tagline lockup

“brand new Vans. free fast delivery”

PNG
Vanaways V mark

“V” mark

App icon, favicon, avatars, tight spaces

Vanaways grayscale logo

Grayscale

Single-colour print & faxable documents

Vanaways Fleet logo

Fleet sub-brand

For the B2B fleet marketing surface

PNG
Colour

Palette

The palette is deliberately tight: two brand colours on a neutral base. Blue is trust — logo, headings, links, focus, primary CTAs. Red is the money and the action — price, “Apply for finance”, “Request callback”, FREE DELIVERY. Click any swatch to copy its hex.

Brand
Brand Blue#114598Trust · primary · links · focus
Brand Red#e92a3eConversion · price · action
Dark Grey#5d5f65Body text
Light Grey#d9d6ddBorders · dividers
Navy (deep)#0a2962Fleet hero · footer
Primary scale — blue
50
100
200
300
400
500
600
700
800
900
Accent scale — red
50
100
200
300
400
500
600
700
800
900
Semantic
Success
Warning
Error
Info
Typography

Type

Headings are set in ITC Avant Garde Gothic (the logo face); where it isn’t available we use Lato Black (900) as the approved fallback. Body is Helvetica, falling back to Open Sans. Headings track tight (−0.01 to −0.02em); body sits at 1.5 line-height.

Aa
Lato Black — Headings
Avant Garde Gothic fallback · weights 400 / 700 / 900
Aa
Open Sans — Body
Helvetica fallback · weights 400–800
Brand new vans for your fleet.
Display · Lato Black 900 · clamp(40–64px) · −0.02em · lh 1.1

Get your fleet quote

H1 · Lato Black 900 · clamp(28–40px) · −0.01em

Complete fleet solutions

H2 · Lato Black 900 · clamp(24–32px)

Tell us about your requirements

H3 · Lato Black 900 · clamp(20–24px)
Why Vanaways
Eyebrow · Lato Bold 700 · 12px · UPPERCASE · 0.14em tracking

We provide complete fleet solutions for businesses of all sizes, with competitive pricing and exceptional service — and a dedicated fleet manager on hand throughout.

Body · Open Sans 400 · 16px · lh 1.5
£289.00 Monthly prices from (+ VAT)
Price · Lato Black 900 · brand red · always with “+ VAT” qualifier
Voice & tone

How we write

Vanaways writes like a direct, no-nonsense UK van dealer — not a SaaS startup. Tight, practical, benefit-led, British English. A human (“a dedicated fleet manager”) is always somewhere in the offer.

Principles

  • You-led. Speak to the customer: “Get your fleet quote”, “Continue when you’re ready.”
  • We, not I. “We work with a number of carefully selected credit providers.”
  • Plain British English. colour, authorised, organised · £ GBP · phone as 0117 428 7721.
  • Benefit in the label. Buttons say what you get — never “Submit” or “Next”.
  • Reassure before action. “No obligation. We’ll only proceed when you’re ready.”

Casing

  • Sentence case for headings, buttons and labels.
  • UPPERCASE is reserved for pill badges — FREE DELIVERY NEW
  • Eyebrow labels are small, uppercase and tracked 0.14em, used sparingly.
  • Price qualifier always present: “Monthly prices from (+ VAT)”.
  • Trust in the chrome — 4.8 ★★★★★ rating up top, FCA disclosure in the footer.
✓ Do say
  • Get fleet quote · Browse vans · Request callback
  • Apply for finance · Start your application
  • Brand new vans for your business fleet.
  • Monthly prices from £289 (+ VAT)
✕ Don’t say
  • Submit · Next > · OK · Click here
  • Get Your Fleet Quote (Title Case CTAs)
  • Leverage · synergy · best-in-class · solutions-driven
  • £289/mo (missing the + VAT qualifier)
Components

Building blocks

Production-faithful patterns lifted straight from the live products. Signature moves: the red pill nav CTA, the brand-tinted hover lift, the FREE DELIVERY circle, and the van tile.

Buttons

Badges & pills

FREE DELIVERY SPECIAL OFFER NEW POPULAR 3 YR WARRANTY FREE
DELIVERY

Form field

2px border · grey fill → white on focus · 4px blue focus ring

Van tile — signature card

Ford Transit Custom 3 yr warranty & cover FREE
DELIVERY
Ford Transit Custom Limited
280 L1 Diesel FWD
Monthly from (+ VAT)
£289.00
Iconography

Icons & manufacturer marks

UI icons are Lucide — stroke-based, 1.5–2px, rounded caps, 20–24px. There is no proprietary icon font; don’t invent illustrations. Manufacturer logos ship as SVG, shown grey at rest and full-colour on hover.

Ford
Volkswagen
Mercedes-Benz
Peugeot
Citroën
Renault
Vauxhall
Fiat
Toyota
Nissan
Maxus
Iveco
Foundations

Spacing, radii, shadows & motion

A 4px base grid drives every dimension. Corner radii are a signature: 12px on buttons and inputs, 12–16px cards, 24px modals, and full pills for nav CTAs and status chips.

Spacing — 4px base
4 · space-1
8 · space-2
12 · space-3
16 · space-4
24 · space-6
32 · space-8
48 · space-12
64 · space-16
100 · space-24
Radii
4
8
12
16
24
pill
Shadows
sm
md
lg
brand
red
Core tokens
TokenValueUse
--font-headingLato Black, Helvetica Neue…All headings & logo type
--font-bodyOpen Sans, Helvetica…Body copy
--radius-md12pxDefault buttons & inputs
--radius-pill9999pxNav CTA & status chips
--ease-defaultcubic-bezier(.2,.8,.2,1)Standard transitions
--ease-springcubic-bezier(.175,.885,.32,1.275)Modal / overshoot
--shadow-brand0 12px 28px rgba(17,69,152,.22)Primary CTA bloom

The full set — 110+ tokens for colour, type, spacing, radii, shadows and motion — lives in css/tokens.css. Import it and build with custom properties; don’t hard-code hex values.

Downloads

Grab what you need

Everything here is served from cdn.vanaways.dev. Hot-link directly in production, or download a bundle for offline use.

Logo pack

All 14 logo files — wordmark, reversed, tagline lockup, V mark, grayscale and the vector PDF — in one ZIP.

Download logos (.zip)

Brand guidelines (PDF)

The official one-page guideline — palette and type pairing, straight from the source of truth.

Open PDF

Design tokens (CSS)

Every colour, type, spacing, radius, shadow and motion value as CSS custom properties. Import and go.

Download tokens.css

CDN base

Hot-link any asset in production. Example: the V mark lives at the path below.

Copied